An awareness developing product to develop the concept of reuse instead of recycling. Juice-It is a cap which can be fitted to any conventional PET (Polyethylene terephthalate) beverage bottle.

Recycling of plastics is a redundant process when it comes to PET bottle because every time a PET bottle is recycled the properties of the material are degraded, hence recycled PET is used to make lower grade products or recycled PET is used in conjunction with virgin material to make more PET bottles.

This product is a pathway to a conscious way of living by reusing a PET bottle instead of recycling and adding plastic to the ecosystem.